Brand crafter, storyteller and micro-marketing consultant. I work with non-profits and small businesses, shaping their narrative and creating compelling content that brings messaging to life

My work ranges from social media & websites to pitch and presentation media, and all types of branding, marketing and sales material.

Brand crafting, storytelling and micro-marketing: An approach to content that goes beyond messaging to capture our imagination, fuel interest and evoke emotion.

Transforming words into visual experiences enable better understanding of content and deepens connection. Micro-marketing is the connective tissue of brand trust.

  • Brands are more relatable and memorable when their purpose, mission, and values are conveyed emotively.

  • Well-crafted narratives leave a lasting impression, making them more likely to remember and recommend the brand. 

  • In a crowded marketplace a compelling brand story true to it’s identity and end-to-end experience can help a company stand out and communicate its unique value proposition. 

  • Interactive storytelling, customer stories, testimonials, and case studies, encourage audience participation and engagement. 

About Me

I am a designer, a strategist and a micro-business founder and owner. I understand the branding and marketing challenges small businesses face.

On a personal level, I understand the critical role of non-profits in societies across the globe. I want to be in their corner.

I’ve been a branding industry professional for 25 years, migrating across disciplines as technologies emerged, markets shifted and to feed my curiosity. I understand the breadth of the marketing landscape and I join up the various disciplines that are necessary in shaping brands in their day to day digital behaviours, written word and print media.

I founded and ran a micro brand and marketing agency for 15 years, an experience that taught me how to partner with entrepreneurs and growing businesses to get the most out limited resources, tight budgets and timeframes. I work closely with non-profits and business owners, crafting messaging that drives content creation that communicates value in a way that is compelling and meaningful.

The way you tell your story online can make all the difference.

Contact me if you’d like to run through the role micro-marketing in your non-profit or small business.