Brand crafter, designer and micro-marketing consultant. I work with companies to shape their narrative, plan, create and implement compelling content

My work ranges from social media & websites to pitch and presentation media, and all types of branding, marketing and sales material.

Brand crafting, storytelling and micro-marketing: An approach to content that goes beyond messaging to capture our imagination, fuel interest and evoke emotion.

Transforming words into visual experiences enable better understanding of content and deepens connection. Micro-marketing is the connective tissue of brand trust.

  • Brands are more relatable and memorable when their purpose, mission, and values are conveyed emotively.

  • Well-crafted narratives leave a lasting impression, making them more likely to remember and recommend the brand. 

  • In a crowded marketplace a compelling brand story true to it’s identity and end-to-end experience can help a company stand out and communicate its unique value proposition. 

  • Interactive storytelling, customer stories, testimonials, and case studies, encourage audience participation and engagement. 

About Me

I’m a designer and strategist with 25 years of experience, working across brand marketing disciplines as technologies evolved, markets shifted, and curiosity led the way. I understand the full breadth of the brand marketing landscape and bring together the strategic and creative elements needed to position companies and shape the brand message and experience across digital channels and print media.

For 15 years, I ran a micro brand and marketing agency, collaborating closely with entrepreneurs and growing businesses. That experience taught me how to deliver impact with limited resources, tight budgets, and quick turnarounds. I now work with companies of all sizes to shape messaging that drives purposeful, compelling content and clearly communicates value.

The way you tell your story online can make all the difference.

Contact me if you’d like to run through the role micro-marketing in your non-profit or small business.