Brand + design strategist, designer and micro-marketing consultant. I work with companies to position brands, shape narratives, plan & create compelling, engaging content

My work spans brand positioning, proposition development, identity design, social media, websites, pitch and presentation media, as well as all types of branding, marketing, and sales materials. I embed UX principles into digital brand experiences to connect audience to brand across the full spectrum of touchpoints.

To see more work, head over to my portfolio

Brand crafting, storytelling and micro-marketing: An approach to content that goes beyond messaging to capture our imagination, fuel interest and evoke emotion.

Transforming words into visual experiences enable better understanding of content and deepens connection. Micro-marketing is the connective tissue of brand trust.

  • Brands are more relatable when built upon human-centred (HCD) design principles. HCD is based on continuous research and fed into brand design best practice to equip B2B and B2C brands with the ability to connect. This creates space for the business message to be heard, understood, remembered.

  • Be remembered. Well-crafted visual narratives and subtle emotive nuances woven across brand touch points and experiences leave a lasting impression. They also enable connection and trust.

  • Be seen for who you really are. In a crowded marketplace a compelling brand story true to it’s identity and end-to-end experience can help a company stand out and communicate its unique value proposition with undisputed clarity. 

  • Blogs, storytelling, customer stories, testimonials, case studies, etc. There are a range of formats and communication types, each playing a distinct role in your brand presence. A nicely balanced approach that maintains agility and responsiveness is something unique to each brand.

About me

I am a designer, a strategist and a micro-business founder and owner. My work over the past 25 years has focused on positioning products and companies, defining and communicating their value, and creating connection. This has given me insights and understanding into the branding and marketing challenges businesses face.

On a personal level, I understand the critical role of independents, small business and entrepreneurship in societies across the globe, I want to be in their corner. I have the skills and experience to help their brands launch, scale, transform, connect and reposition as things evolve.

I’ve always been a designer, strategist and a creative professional, migrating across creative and commercial disciplines as technologies emerged, markets shifted, and to feed my insatiable curiosity. I understand the breadth of the landscape and I join up the various disciplines that are necessary in shaping brands in their day to day digital behaviours, written and visual expression.

I founded and ran a micro brand and marketing agency in Cape Town for 15 years, an experience that taught me how to partner with entrepreneurs and growing businesses for the long haul and to get the most out of limited resources, tight budgets and timeframes. I closed my agency to relocate to the UK where I now work closely with business owners, crafting brands and embedding positioning, proposition and personality in day to day messaging.

  • Case study | Learning Programme

  • Design system | Management Consultancy

  • Bridging the brand - UX gap

  • Design system | Business Incubator

  • Social media campaign | Design Engineers

  • Trade fair branding | Design Engineers

  • Brand identity | Management Consultants

  • Brand and product design system | AI bid writing startup

  • Brand identity | Training Programme

  • Brand identity | Educational foundation

  • Brand book | Transformation Agency

  • Launch campaign | Event Management

  • Brand identity & marketing | Engineering Group

  • Brand identity | Health tech

The way you tell your story can make all the difference

Contact me if you’d like to run through the role of brand and content marketing in your business.